SASKATOON – The Canadian Hockey League and the host organizing committee for the 2013 MasterCard Memorial Cup officially unveiled the logo for next year’s championship.

As per tradition, the logo features a likeness of the Memorial Cup trophy atop logos for the Canadian Hockey League and MasterCard, the event’s title sponsor. A poppy at the centre of the logo symbolizes the event’s longstanding support of Canadian Armed Forces personnel who accepted the challenge to serve and defend.

What makes the logo unique for the 2013 event is the bottom portion of the design which features stylized writing of “Saskatoon” above a wave of Air Force blue. The style and colouring are inspired by the logo of the Saskatoon Blades, who’ll serve as host team of next year’s championship.

“With strong support from MasterCard, the Memorial Cup has become a very recognizable brand in the hockey world,” says Jack Brodsky, Blades president and co-chair of the 2013 MasterCard Memorial Cup. “We’re proud to be associated with an event that recognizes the contributions of our military personnel and adding a touch of Air Force blue to the logo is a nod to all of those courageous people.”

Brodsky is part of a Saskatoon delegation bound for Shawinigan, Que., to take in this year’s event which begins Thursday and runs through May 27.

A high-resolution version of the logo is attached.

There is one way into the action – 2013 MasterCard Memorial Cup packages are currently available to season ticket holders of the Saskatoon Blades. Become a Blades’ season ticket holder and keep your seat for the 2013 MasterCard Memorial Cup! 

Eight-game MasterCard Memorial Cup packages start at $95 plus applicable taxes and fees. For more information on becoming a season ticket holder and to secure your seat, call 975-8844 or visit saskatoonblades.com